Homegrown brand Castlery to unveil new flagship store at Liat Towers
What had started as a four-man group in Ubi in 2013 has actually expanded as an electronic brand name as well as a disruptor in the conventional furniture company market. Castlery’s collection of furnishings presently partakes 300,000 houses globally.
“Castlery has actually developed a clear program to reach this desire while maintaining a strong Singapore base,” says Jeffrey Siow, handling supervisor and also chief executive officer of EnterpriseSG. Presently, global orders represent over 80% of Castlery’s overall revenue.
“The government will certainly recognize and partner extra business like Castlery to create the next generation of Singapore Global Enterprises as the future engine of development for our overall economy,” includes Siow. As an aspect of its worldwide development method, the brand also plans to hire 100 even more crews over the coming year to load supply chain, marketing and also visual selling jobs.
“Being the very first neighborhood furniture brand to set up in Liat Towers is a substantial and also significant event for us. It is a physical indication of our expansion desires as well as reflects our unwavering dedication to remaining true to our origins, “states Castlery founder Declan Ee.
Since signing up with the Enterprise Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has seen a six-fold boost in revenue, starting stores in up to 50 metropolitan areas in the US and expanding operations in Australia.
Native furniture pieces manufacturer Castlery intends to unveil a new front runner store at Liat Towers in the third quarter. Completing 24,000 sq ft throughout two levels, it is going to be the business’s largest shop to date and also will feature an enhanced store experience that matches Castlery’s online-to-offline shopping experience. Spotted in the heart of Orchard Road, Liat Towers is additionally residence to international brands like Hermes, a French deluxe style house and also Swiss deluxe watch manufacturer Audemars Piguet.